Marketing Consulting for Small Businesses & Solopreneurs
You’ve been posting, emailing, ChatGPT-ing… and still, the results aren’t what you hoped. Maybe you’re overwhelmed by all the options. Maybe you don’t even know what to Google.
How can you become a marketing expert on top of running your business? Good news: You don’t have to.
You deserve support that conserves your resources, lights you up, and helps you market effectively.
Get personalized marketing guidance.
I help solopreneurs and small businesses find joyful creativity and develop marketing strategies grounded in quality. We’ll clarify what’s going to work for you—and why.
I’ve been there
Years ago, I was given an amazing opportunity: I went from a Copywriter to a Chief Marketing Officer practically overnight. My dream had come true—I was finally in charge of marketing! The catch? I had no formal training and no idea where to begin.
I learned through trial, error (oh, so much error), and research. Eventually I went back to school to fill in the gaps. That experience taught me what effective marketing really takes and how to guide others through it with empathy and clarity.
Get Started
New Clients: Start with a Free 20-Minute Call
This free call is a no-pressure way to discuss your business, share observations, and suggest how I can best support you moving forward. Then, book follow up sessions at your convenience.
Marketing Consultation Sessions
Check-ins at the level you need, at the frequency you need them.
Marketing Reset
When it comes to your business, you’re knowledgeable and passionate, but your marketing is still missing the mark. Let’s revisit your strategy, reignite creativity, and breathe joy back into your marketing.
If your marketing feels blah, inconsistent, or off, this session will restore your sense of direction. Sometimes you just need a creative collaborator to help you spot what’s missing and spark new momentum.
In this session, we’ll explore:
• Strategy gaps holding you back
• Ways to improve what you’re already doing
• Fresh ideas that fit your bandwidth and budget
Best for:
• Solopreneurs and small businesses
• Anyone not getting the results they expected
• Quick brainstorms or creative gut checks
Book sessions whenever you want. Get the support you need, when you need it. Cost: $85 per 1 hour session.
Marketing Foundations
“Marketing” is broad, and there are a million things you could do. But what should you do? Let’s get back to basics and build a smart, solid starting point.
If you’re new(ish) to marketing and unsure where to start, this session is for you. I’ll walk you through what actually matters first to help you skip the steep learning curve and avoid costly mistakes.
In this session, we’ll cover:
• The basics of a strong marketing strategy (audience, goals, message, positioning)
• Which tactics to start with and which to ignore
• How to make smart choices for your time, energy, and budget
Best for:
• Solopreneurs or small business owners without formal marketing training
• Anyone frozen by too many options
• People who recognize “I don’t know what I don’t know”
You’ll leave with a beginner-friendly roadmap and concrete next steps. Cost: $85 per 1 hour session.
What Makes Coach My Marketing Different?
A Genuine Passion for Solopreneurs and Small Businesses
I have deep respect and admiration for solopreneurs, especially those building something from scratch, wearing all the hats, and figuring it out as they go. I’ve worked alongside inspiring small business owners, and I never stop rooting for them. If you’re carving your own path, I bring not just skills but sincere belief in your vision. Your business matters to me, and I treat it with care, intention, and appreciation.
Creative and Strategic Marketing Experience
Most marketers specialize. I didn’t. I’ve worked as a freelance video editor, hold degrees in both art and writing, and led marketing at the executive level. That means I can toggle between big-picture strategy and nitty-gritty execution and help you figure out why a channel or tactic matters before you spend time or money on it.
An Educator’s Heart
I used to be a teacher, and I bring that same empathy and clarity into every conversation. I remember what it was like to be new, to feel lost, to not even know what questions to ask. My job is to model the thinking, simplify the complexity, and help you until you can take the reins yourself (or hire the right people). I want you to understand the why behind your marketing… and even nerd-out a little!
Unique Decision Anatomy Framework
This is my secret sauce. I’m trained in a rare discipline called Movement Pattern Analysis, which helps decode your decision-making patterns: How you gather information, evaluate ideas, and move into action. I call this your “Decision Anatomy,” and I integrate it into marketing when it can be helpful. It can uncover why you stall out, what motivates you, and how to resonate more effectively with your customers’ decision processes. It’s transformative.
A Flexible, Down-to-Earth Working Style
Book a session when you need one. You can come back once, monthly, or a couple times per year, and that’s totally fine. My goal is to empower you, not trap you in a “high ticket offer.” If you do want deeper support, we can build that together at a pace that makes sense for your business and brain. My goal is to be a trusted partner.
Testimonials
“Working with Bethany is Always Something I Look Forward to”
I have taken A LOT of business courses and worked with many mentors who taught me all about strategy. Working with Bethany was incredibly different. She deeply understands business strategy but she has something most mentors don’t. She has a deep connection to flow, creativity and playfulness, and this energy amplified my business. She helped me create a concept for lead generation that grew my email list by over 20,000 subscribers, and it was all organic. We then were able to fill a program I was launching generating over 30K worth in revenue in one month. Working with Bethany is always something I look forward to, and I know I am going to get out of my head and get into the joy of my business. I can’t recommend working with her enough.
— Sarah Greenfield, Founder of Fearless Fig
“She Reimagines What is Possible”
I’ve had the pleasure of working with Bethany at TRUCE Software, and she’s not only a brilliant marketing mind, full of creativity, visionary ideas, and sharp critical thinking, but also a genuinely great person and a joy to work with. She doesn’t just think outside the box, she reimagines what’s possible. Any brand would be lucky to have her energy and expertise behind it!
— Kirby Rabalais, Founder of Got4tittude
Frequently Asked Questions
Should I prepare anything ahead of time?
Just come as you are. You don’t need a strategy, a website, or even a clear question. That being said, if you’ve pinpointed issues already, noting those for our call can help maximize our time together.
What’s included with Marketing Reset and Marketing Foundation Sessions?
During calls, I listen and give you an honest assessment of gaps and opportunities. Afterwards, I recap thoughts via a brief email. Sometimes I share resources that apply to our conversation, depending on what we discussed. If I think of any additional ideas later, I will email you (because creativity has no expiration date!)
Can you help me execute on the ideas we discuss?
Yes! I don’t just offer strategy and walk away—I can help you implement, too. My background is broad and hands-on, so whether you need help setting up email campaigns, editing a video, customizing a CRM, etc. I’ve likely done it (or can guide you through it). We can discuss the level of help you need and make arrangements.
Is this life coaching?
No, but my approach is kind and encouraging. Decision Anatomy can also help with your personal and professional life, should you be interested in us incorporating more of that over time.
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