About
The Moment That Changed Everything
“How’s it going?” I asked with a nervous gulp.
The CEO had called my cell phone, unusual to say the least.
I didn’t even have his number in my phone. Why would I? I was a lowly Marketing Manager on a large marketing team.
“I’ve had better days,” he said. “I just had to fire all of your colleagues.”
Suddenly I went from the newest hire, with the least experience, to leading Marketing at a software company.
Not Imposter Syndrome but full-blown Imposteriodosis.
It was a steep learning curve figuring out marketing fundamentals, wrangling the technology, launching new products… My head was spinning, but there was no time to think, only to do.
That journey from ignorance to expert is why I started Coach My Marketing. You shouldn’t have to go through the Marketing process uninformed and alone.
Supporting solopreneurs, entrepreneurs, and emerging businesses is my passion. I’ve worked with some of the most inspirational founders, from top real estate coaches, to New York Times best-selling authors, to wellness influencers, to trailblazing CEOs.
You’re inspirational, brave, and busy—and you don’t have time to teach yourself Marketing!
Hi, I’m Bethany. I’ve worn nearly every hat in Marketing, so let me help you fill in the gaps, develop a solid marketing plan, and be your true decision-making partner.

Connect with me on LinkedIn
Marketing Hats Worn

Strategic
Market Research
Marketing Strategy
Marketing Processes
Competitive Analysis
Industry Benchmarking
Customer Segmentation
Positioning & Messaging
Budget Planning
Sales Enablement
Partnerships
Cross Promotion
Press Releases and PR
Award Applications
Speaker Applications

Analytical & Technological
Marketing Analytics
A/B Testing & Optimization
Campaign Performance Review
CRM Customization
Email Automation
Email Marketing Technology
Email Deliverability & Health
Project Management Tools
Social Media Management Tools
SEO & SEMrush
Digital Ad Management

Creative
Copywriting
Video Editing & Scripts
Design Basics & Templates
Websites
Editing
Social Media
Email Campaigns & Funnels
Print & Digital Ads
Direct Mail
Push Notifications
Brand Voice & Tone Development
Creative Brainstorming
Product Naming
